Nonprofits are already experiencing increases in; mobile giving through social media, peer-to-peer digital campaigns, and use of donor data and giving patterns to hyper-target fundraising campaigns (Piccinini, 2017). These shifts are facilitated by how easy it's becoming give on the go.
Not surprisingly, as we look forward to how nonprofit organizations can position themselves for what's ahead — the greatest opportunities will mirror the evolution of our collective digital behaviours.
Three of those behaviours and advancements will be explored here.